Conversational Infrastructure
Articles in this pillar
A book about WhatsApp for the people who use it and the companies that run it
O País que Mora no WhatsApp (literally, "The Country That Lives on WhatsApp") is a book about WhatsApp by Marcus Barboza, co-founder and CRO of Hablla. Across 30 chapters and six appendices, it explains how the app became Brazil's home screen, how the regular WhatsApp, the WhatsApp Business App and the official API differ, how pricing, templates, bans, data protection and artificial intelligence work on the channel, and what people and companies can do in the next 90 days. The first edition is published in Portuguese, with launch planned for late 2026. English, Spanish and French translations are already underway.
WhatsApp became a social network, and the election proved it
In ten days, two WhatsApp channels gained over 6 million followers. What Brazil's 2026 presidential election teaches those promoting products and services.
5 AI prompts to sell on WhatsApp without mistaking persistence for opportunity
Copy five AI prompts to open conversations, qualify leads and follow up on WhatsApp with context, clarity and respect for the customer's decision.
WhatsApp free window may extend up to 7 days for click-to-message ads: what changes on September 28
What changes on September 28 for click-to-WhatsApp ad conversations, how the window opens, and what to prepare before the switch.
WhatsApp Purchase Optimization: Meta's Guide Explained, and What It Doesn't Tell You
Meta released purchase optimization for Click-to-WhatsApp ads. I read the entire guide: eligibility criteria, the labels the system recognizes, the two paths to send events, and three contradictions within the material itself.
WhatsApp Terms of Service: What Really Gets a Number Banned
The four documents governing your number, the activities that most frequently lead to account shutdowns, and what to do when a ban occurs.
Banned from WhatsApp? See how to request a review and access support
Identify the message on your screen, check the next step, and avoid false promises of unbanning.
Max Price on WhatsApp: How the New Marketing Message Pricing Works
How to set the maximum price per marketing message, how Meta calculates the charged amount, and what changes until it becomes mandatory in 2027.
WhatsApp Sessions 2026: Everything Meta Presented for Agencies and Traffic Managers
A complete guide to the August 2026 meeting: CTWA optimized for leads, Username and BSUID, Flows, broadcast lists, creators, and the Meta Business Agent.
WhatsApp Coexist: The Complete Guide to Using WhatsApp Business and API on the Same Number
How messages, 24-hour windows, templates, costs, limits, and history work in coexistence mode
Conversational Infrastructure: The Three Planes Behind Memory
The engineering that transforms MCI from a method into a system: Data, Decision, and Action, oriented by events, not batches.