Governance · Data protection

Privacy Policy

Last updated: 13/06/2026

1. Who we are

This site (marcusbarboza.com.br) is maintained by Marcus Barboza, creator of the Integrated Conversational Marketing (MCI) methodology. It is an educational space. We do not sell products or services directly on it.

2. What data we collect

Newsletter / contact: the name and email you provide voluntarily.
Diagnostic and Calculator: the answers and parameters you type in to generate a result.
MCI Chat: messages sent to the AI are processed to produce the answer; the history stays in your browser.
Game: an optional nickname for the leaderboard, plus your score.
Technical: basic browsing data (page visited, referrer, device) used to understand aggregate usage.

3. How we use it

To run the tool you started.
To send MCI Blog content when you subscribe to the newsletter.
To improve the educational content (aggregate usage, without identifying you).

4. Legal basis (LGPD)

Consent (forms and newsletter) and legitimate interest (running the site and aggregate metrics), under Brazilian Law 13.709/2018 (LGPD).

5. Sharing

We use technical providers (hosting, database, AI) that process data strictly to operate the site. We do not sell your data.

6. Your rights

You may request access, correction, deletion or portability of your data, and unsubscribe from the newsletter at any time through the link in the footer of our emails.

7. Contact

Privacy questions: write to contato@marcusbarboza.com.br.