Invisible Margin Calculator
How much does your operation lose every month rebuilding context?
Move the sliders. Numbers update in real time. Every lost cycle is expensive — here's the bill.
Open deals, proposals or service tickets
200
Average value per closed cycle
$15,000
% given to close the deal
12%
% of customers who cancel right after closing
18%
Monthly bleed
$613,250 /month
- Operational reset$12,600
- Defensive discount$216,000
- Avoidable early churn$378,000
- Human rework$6,650
Over 12 months
$7,359,000 wasted
That's the same as 40.9 senior employees working the full year just to rebuild lost context.
MCI scenario · IAm reduced to 15%
Projected monthly gain
$270,200
Annual
$3,242,400
Conservative scenario based on observed MCI implementation cases.
Anatomy of effective CAC
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How we calculate
Invisible margin across four vectors
The calculator estimates losses tied to operational amnesia across four vectors. The goal is an executive estimate to help prioritise — not a guaranteed outcome.
- 1. Operational reset — cycles where the customer has to repeat information, re-explain context or restart decision-making.
Formula: impacted cycles × average deal size × amnesia factor (IAm). - 2. Defensive discount — price reductions used to compensate for low trust, lost timing or lack of clarity in the cycle.
Formula: pipeline revenue × average discount × trust loss factor. - 3. Avoidable early churn — loss of customers or opportunities caused by inconsistency, delay, poor hand-off or missing continuity.
Formula: at-risk revenue × probability of churn from context loss. - 4. Human rework — team time spent recovering context, looking up history, correcting promises or reopening conversations.
Formula: rework hours × estimated cost/hour.
This is a decision-making estimate, not a guaranteed gain.