MCI

Orbit · predictive

Predictable Marketing · sales goal → traffic goal, per conversational archetype.

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Simulation Scenario

Maturity × scenario = 9 MCI presets

Structured operation, defined processes.

Set your Sales Goal

Configure goal and financial parameters

Sales Goal
sales/mo
Journey Timemin 30
days
$ Cost/Lead
$ MRR Ticket
Duration (m)
Total Leads Required
347leads/mo · 34.6 leads/sale
plausible range: 294–400 leads/mo

Archetype Distribution

weight × p30 = weighted rate

Dweightp30%
Decided
%
%
0.70%
Loyal
%
%
0.75%
Scholar
%
%
0.60%
Explorer
%
%
0.84%
Tourist
%
%
0.00%
weight:
100%
p30 rate:2.89%

Per archetype · leads × sales

Marketing

10 sales/mo → 347 leads/mo

34.6 leads/sale · 2.89%

sales

Expected sales: 10.3 sales

Decided: 7 (2.4 sales)Loyal: 11 (2.8 sales)Scholar: 18 (2.2 sales)Explorer: 98 (2.9 sales)

Financial Summary

Total investment
$17,350
347 × $50
CAC
$1,684
MRR
$5,150
10.3 × $500
ARR / LTV
$61,800
MRR × 12
ROI
256%
ROAS
3.6x

Pipeline

347 leads/mo
Decided(2%)
7 2.4 sales
p30: 35.0%
Loyal(3%)
11 2.8 sales
p30: 25.0%
Scholar(5%)
18 2.2 sales
p30: 12.0%
Explorer(28%)
98 2.9 sales
p30: 3.0%
Tourist(62%)
216 0 sales
p30: 0.0%