Content pillar
The Conversation as a Unit of Value
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The Conversation as a Unit of ValueUpdated on
Philip Kotler's Marketing 7.0: The Complete Guide in Portuguese
The fifth book in the X.0 series arrived in April 2026 and does not yet have a Portuguese edition. I read the entire book and organized what it actually proposes—the models, the frameworks, what works, and what was left out.
August 02, 2026
The Conversation as a Unit of ValueUpdated on
What is Marketing Conversacional: The Complete Guide for Business
Understand what Marketing Conversacional is, why it outperforms traditional marketing, and how to apply it to generate real sales—not just leads.
June 14, 2026
The Conversation as a Unit of ValueUpdated on
Channel is Not Conversation: The Error of "Omnichannel" Without Continuity
Why being on every channel doesn't solve Amnésia Operacional — and might even make it worse
May 22, 2026
The Conversation as a Unit of ValueUpdated on
Lead vs Conversation: Why the Conversation is the New Unit of Value
The lead identifies and attributes, but does not govern the decision. The shift in unit that separates MCI from the traditional CRM model.
May 21, 2026
The Conversation as a Unit of ValueUpdated on
What is Marketing Conversacional Integrado (MCI)
The methodology that replaces the lead with conversation as the unit of value — and governs growth as a system, not a campaign.
May 17, 2026