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Editorial illustration with purple saturation curves over a dark background, representing Marketing Mix Modeling.
MCI MetricsUpdated on

Marketing Mix Modeling (MMM): The Method That Became Indispensable Again in 2026—and How to Apply It to Conversational Marketing

Why the 1960s technique became the measurement story of 2026—and how to combine it with MCI and HTM.

July 22, 2026
Illustration explaining the role of CQL and RevOps in conversational operations using the MCI methodology.
MCI MetricsUpdated on

CQL and RevOps: The Conversation Qualified Lead Guide in Revenue Operations

How Conversation Qualified Lead replaces MQL/SQL and becomes the new handoff between Marketing, Vendas, and CS within RevOps.

June 19, 2026
Article cover: What is the Índice de Amnésia (IAm) and how to calculate it
MCI MetricsUpdated on

What is the Índice de Amnésia (IAm) and How to Calculate It

The metric that transforms Operational Amnesia from an invisible problem into a manageable number — without becoming a witch hunt.

June 01, 2026