MCI
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MCI Implementation

Articles in this pillar

Orbital visualization with glowing spheres rotating in concentric rings on a navy blue background, representing the MCI Órbita.
MCI ImplementationUpdated on

MCI Órbita: The New Way to Track Opportunities (And Why the CRM Became Too Small)

From static funnel to living orbit: how MCI organizes what needs you now, what's in flow, and what hasn't heated up yet.

June 14, 2026
Article cover: How to implement MCI without creating disruption
MCI ImplementationUpdated on

How to implement MCI without creating disruption

MCI is not a Big Bang transformation. It is a sequence of decisions in the right order — starting with a pilot cycle where the loss hurts most.

June 05, 2026
Article cover for "Strategies for Marketing Conversacional Integrado: The Practical Guide" — MCI Implementation category on Marcus Barboza's blog about Marketing Conversacional Integrado (MCI).
MCI ImplementationUpdated on

Strategies for Marketing Conversacional Integrado: The Practical Guide

How to escape the amnesic stage of conversational marketing and implement MCI: 5 frameworks, industry examples, and a 3-phase roadmap.

May 29, 2026